Brian Russ Law, Inc. is a California trademark law firm centered on helping businesses build and protect their brands and their business. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across California work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Twin Lakes, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Twin Lakes’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a attorney who specializes in practicing in the field of trademarks. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in Twin Lakes, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Company?
A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. A company is the best placed to protect its logo before or shortly after its launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage users. If you want to protect your business name, call us.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not true. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a hamburger shop on the main drag of Twin Lakes called “Tommy Tequila’s Good Eats” and you spend years building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. You happen to go to Vegas for the weekend, and you find a brand new pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. An even more common – and still tricky – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your brand. There may be cases where people infringe on your brand without realizing it. In some cases, the infringer will stop when a law firm sends a notice demanding that they stop. In other cases, where the offender is purposefully A federal lawsuit could be needed to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Lawyer Brian Russ is Here to Serve Twin Lakes Creatives
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.