Brian Russ Law, Inc. is a California trademark law firm focused on helping companies build and protect their brands and their business. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian hears the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the Golden State work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Turlock, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Turlock, like Brian Russ Law, Inc. 

How Can a Trademark Lawyer Empower Your Company?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Companies need to consider brand protection before they launch or shortly thereafter. Our firm's seen many start-ups make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate customer interest. If you need to get the name of your business trademarked, give us a call. 

What To Look For In a Trademark Law Fim

The worst thing a business owner can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. You should find a lawyer that you are comfortable with discussing business strategy with because that will lead to the best synergy for your business. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a sandwich restaurant on the main drag of Turlock called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours. 
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. There are many cases where someone might innocently infringe your trademark. When an infringement occurs, sending a demand notice to the offender can make them stop. If someone is intentionally ripping off your trademark identity to make themselves rich, then you will need to take steps to stop them. A state lawsuit could be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademary Lawyer Brian Russ is Available to Serve Turlock Companies

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.