Trademark Lawyer for Turlock, California

Brian Russ Law, Inc. is a California trademark law office focused on helping corporations build and protect their brands and their business. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the Golden State work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Turlock, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Turlock entrepreneurs protect their brand and business.

Turlock’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Turlock, like Brian Russ Law, Inc.

How Can a Trademark Attorney Empower Your Company?

A trademark lawyer's role is to help their clients protect their brands. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. If you want to protect your company name, call us.

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business entrepreneur. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. The qualities you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from challenge. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a hamburger shop on the main drag of Turlock called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another person.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a strategy on what to do if someone infringes your brand. There are many situations where someone might accidentally infringe your brand. In some cases, the infringer will stop when a law firm sends a letter demanding that they stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. You might need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademary Attorney Brian Russ is Ready to Serve Turlock Businesses

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.

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