Brian Russ Law, Inc. is a California trademark law firm centered on helping companies build and protect their brands and their business. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the Golden State work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Tulare, then you’ve come to the right place.
Tulare’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Tulare, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Business?
Protecting brands is a trademark lawyer's primary role. A business is the best placed to protect its name and logo before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Attorney
Doing nothing to protect your name can cause problems for a business entrepreneur. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of Tulare called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new restaurant on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your name. There are many situations where someone might innocently infringe your trademark. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademary Attorney Brian Russ is Ready to Serve Tulare Businesses
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.