Trademark Law Firm for Torrance, California

Brian Russ Law, Inc. is a California trademark law firm focused on helping companies build and protect their brands and their business. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Torrance, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Torrance entrepreneurs protect their brand and business.

Torrance’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Torrance, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Empower Your Company?

Protecting brands is a trademark attorney’s primary role. Businesses are in the best position to protect their name and logo if they take a proactive strategy. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. Give us a call if you want to lock down your business's name with federal trademark protection.

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. You should find a lawyer that you are comfortable with discussing business strategy with because that will lead to the best synergy for your company.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see creatives think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from dispute. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a taco restaurant on the main drag of Torrance called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a year-old pub with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. An even more common – and still tricky – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a playbook on what to do if someone infringes your brand. There may be cases where people infringe on your trademark without realizing it. When an infringement occurs, sending a cease-and-desist letter to the offender can make them stop. If your brand is being purposefully A state lawsuit may be needed to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademary Attorney Brian Russ is Here to Serve Torrance Entrepreneurs

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.

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