Trademark Attorney for Tierra Buena, California

Brian Russ Law, Inc. is a California trademark law firm focused on helping corporations build and protect their brands and their business. We understand the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Tierra Buena, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Tierra Buena entrepreneurs protect their brand and business.

Tierra Buena’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their corporation and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Tierra Buena, like Brian Russ Law, Inc.

How Can a Trademark Attorney Empower Your Business?

A trademark lawyer's job is to help their clients protect their brands. A company is the best placed to protect its name and logo before or shortly after its launch. Our firm's seen many companies make the error of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. If you need to get the name of your brand trademarked, give us a call.

What To Look For In a Trademark Lawyer

The best way a business owner can protect their name is to take action. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. The traits you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. You should find a lawyer that you are comfortable with discussing company strategy with because that will lead to the best synergy for your business.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.

2. BRAND PROTECTION

Brand protection is vital for most small businesses. Imagine this – you start a hamburger shop on the main drag of Tierra Buena called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Imagine going to Las Vegas and finding a brand new restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still frustrating – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

It is important to have a playbook in place in case someone infringes on your brand. There may be cases where people infringe on your trademark without realizing it. Sometimes, having a law firm send a cease-and-desist notice to the infringer will make them stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. A state lawsuit may be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademary Lawyer Brian Russ is Available to Serve Tierra Buena Businesses

The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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