Brian Russ Law, Inc. is a California trademark legal firm fixated on helping corporations build and protect their brands and their business. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across the Golden State work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Tarpey Village, then you’ve come to the right place.
Tarpey Village’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Tarpey Village, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Empower Your Business?
Protecting brands is a trademark lawyer's primary role. A company is the best placed to protect its name and logo before or shortly after its launch. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. If you need to get the name of your company trademarked, give us a call.
What To Look For In a Trademark Law Fim
Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the more your company will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from litigation. This is not accurate. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hamburger shop on the main drag of Tarpey Village called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your brand if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by businesses. When an infringement occurs, sending a demand notice to the offender can make them stop. If someone is intentionally ripping off your trademark identity to make money, then you will need to take steps to stop them. You may need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademary Attorney Brian Russ is Excited to Serve Tarpey Village Businesses
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.