Brian Russ Law, Inc. is a California trademark law firm centered on helping companies build and protect their brands and their business. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian sees the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Tara Hills, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Tara Hills’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Tara Hills, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Company?
A trademark lawyer's role is to help their clients protect their brands. Companies are in the best position to protect their name if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage users. If you need to get the name of your company trademarked, give us a call.
What To Look For In a Trademark Law Fim
The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the better your brand will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not accurate. Securing an LLC or a Doing Business As Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the USPTO. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a sandwich restaurant on the main drag of Tara Hills called “Tommy Tequila’s Good Eats” and you spend years building your reputation. You neglect, however, to federally register your business’s name. Imagine going to Las Vegas and finding a brand new restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. There are many situations where someone might accidentally infringe your trademark. Sometimes, having a lawyer send a demand letter to the infringer will make them stop. If your brand is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. You might need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademary Lawyer Brian Russ is Excited to Serve Tara Hills Companies
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.