Trademark Lawyer for Sunnyvale, California

Brian Russ Law, Inc. is a California trademark law office fixated on helping businesses build and protect their brands and their business. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout California work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Sunnyvale, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Sunnyvale entrepreneurs protect their brand and business.

Sunnyvale’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Sunnyvale, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Support Your Company?

A trademark attorney’s job is to help their clients protect their brands. A business is the best placed to protect its brand before or shortly after its launch. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. If you need to get the name of your brand trademarked, give us a call.

What To Look For In a Trademark Law Fim

Doing nothing to protect your name can cause problems for a business owner. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. The qualities you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see entrepreneurs think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from dispute. This is not accurate. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.

2. BRAND PROTECTION

Brand protection is critical for most small businesses. Imagine this – you start a burger shop on the main drag of Sunnyvale called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a new pub with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. An even more common – and still hard – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a plan in place to protect your brand if someone infringes your brand. There may be cases where businesses infringe on your trademark without realizing it. When an infringement occurs, sending a demand notice to the offender can make them stop. willfully stealing your brand identity to make money, then you will need to take steps to stop them. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.

Trademary Lawyer Brian Russ is Excited to Serve Sunnyvale Entrepreneurs

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.

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