Brian Russ Law, Inc. is a California trademark legal firm fixated on helping corporations build and protect their brands and their business. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian hears the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Sunland, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Sunland, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Empower Your Company?

A trademark lawyer's job is bedeviling simple - to help creatives protect their brand. A business is the best placed to protect its brand before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you want to protect your company name, call us. 

What To Look For In a Trademark Law Fim

The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the more your business will thrive. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from challenge. This is not correct. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. #s# If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name. 
2. BRAND PROTECTION
Brand protection is necessary for most small businesses. Imagine this – you start a sandwich shop on the main drag of Sunland called “Tommy Tequila’s Good Eats” and you spend years building your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a new diner with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still frustrating – situation is what to do if your name brand logo was federally protected by a third party before you started using yours. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There may be cases where businesses infringe on your trademark without realizing it. Sometimes, having a lawyer send a cease-and-desist letter to the infringer will make them stop. In other cases, where the infringer is purposefully You may need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits. 

Trademary Attorney Brian Russ is Ready to Serve Sunland Businesses

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.