Brian Russ Law, Inc. is a California trademark law firm fixated on helping businesses build and protect their brands and their business. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Sun Village, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
Sun Village’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Sun Village, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Business?
Protecting brands is a trademark attorney’s primary role. Companies are in the best position to protect their name and logo if they take a proactive strategy. Our firm's seen many start-ups make the error of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Law Fim
The worst thing a business entrepreneur can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. The traits you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from dispute. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the United States Patent Trademark Office rather than use-based state common law trademark rights. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Brand protection is necessary for most small businesses. Imagine this – you start a sandwich restaurant on the main drag of Sun Village called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a new pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. It's important to be aware of how your brand might be infringed on by others. When an infringement occurs, sending a demand notice to the offender can make them stop. In other cases, where the infringer is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademary Attorney Brian Russ is Excited to Serve Sun Village Businesses
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.