Brian Russ Law, Inc. is a California trademark legal firm fixated on helping businesses build and protect their brands and their business. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian hears the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across California work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Studio City, then you’ve come to the right place. You can also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Studio City, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Support Your Business?

A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. A company is the best placed to protect its logo before or shortly after its launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage users. Give us a call if you want to lock down your company’s brand with federal trademark protection. 

What To Look For In a Trademark Law Fim

Doing nothing to protect your name can cause problems for a business entrepreneur. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your company. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from dispute. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of Studio City called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is what to do if you start a business using a name that was already trademarked by another organization. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. Sometimes, having a lawyer send a demand notice to the infringer will make them stop. If someone is purposefully A state lawsuit may be needed to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademary Attorney Brian Russ is Ready to Serve Studio City Businesses

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.