Brian Russ Law, Inc. is a California trademark law firm focused on helping businesses build and protect their brands and their business. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations throughout California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Squaw Valley, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Squaw Valley’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Squaw Valley, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Help Your Business?
Protecting brands is a trademark attorney’s primary role. Companies need to consider brand protection before they launch or shortly thereafter. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. Give us a call if you want to lock down your business's name with federal trademark protection.
What To Look For In a Trademark Lawyer
Doing nothing to protect your name can cause problems for a business entrepreneur. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. The traits you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a burger restaurant on the main drag of Squaw Valley called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. You happen to go to Vegas for the weekend, and you find a year-old diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your brand if someone infringes your brand. There may be cases where businesses infringe on your trademark without realizing it. Sometimes, having a attorney send a demand letter to the infringer will make them stop. willfully stealing your brand identity to make themselves rich, then you will need to take steps to stop them. A state lawsuit could be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Attorney Brian Russ is Here to Serve Squaw Valley Creatives
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.