Trademark Law Firm for Squaw Valley, California

Brian Russ Law, Inc. is a California trademark law firm focused on helping companies build and protect their brands and their business. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across California work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Squaw Valley, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Squaw Valley entrepreneurs protect their brand and business.

Squaw Valley’s Trademark Attorney

AS SEEN ON
AND OVER 450 NEWS SITES
Verified by BrandPush.co

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Squaw Valley, like Brian Russ Law, Inc.

How Can a Trademark Attorney Help Your Company?

A trademark lawyer's job is bedeviling simple - to help businesses protect their brand. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen many companies make the oversight of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you need to get the name of your business trademarked, give us a call.

What To Look For In a Trademark Lawyer

The best way a business entrepreneur can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The traits you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the more your brand will thrive.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see entrepreneurs think that setting up an LLC or registering a DBA/FBN statement means their business name is trademarked and safe from challenge. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. The most prudent way to protect a name is to gain federal trademark registration. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.

2. BRAND PROTECTION

Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a taco restaurant on the main drag of Squaw Valley called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a year-old diner with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a playbook in place to protect your brand if someone infringes your brand. There may be cases where people infringe on your brand without realizing it. When an infringement occurs, sending a demand letter to the offender can make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.

Trademary Attorney Brian Russ is Excited to Serve Squaw Valley Companies

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.

search previous next tag category expand menu location phone mail time cart zoom edit close