Brian Russ Law, Inc. is a California trademark law firm centered on helping corporations build and protect their brands and their business. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian hears the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across the Golden State work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in South Woodbridge, then you’ve come to the right place. You can also check out our trademark-specific website at BrianTheTrademarkLawyer.com.
South Woodbridge’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a attorney who specializes in practicing in the field of trademarks. You can hire a trademark lawyer to help give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in South Woodbridge, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Business?
A trademark attorney’s job is to help their clients protect their brands. Businesses need to weigh brand protection before they launch or shortly thereafter. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Attorney
The worst thing a business entrepreneur can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the better your business will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their company name is trademarked and safe from challenge. This is not correct. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of South Woodbridge called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a new diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. An even more common – and still frustrating – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. There are many situations where someone might accidentally infringe your trademark. In some cases, the infringer will stop when a attorney sends a notice demanding that they stop. If your brand is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. You could need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademary Lawyer Brian Russ is Ready to Serve South Woodbridge Businesses
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.