Brian Russ Law, Inc. is a California trademark law office fixated on helping companies build and protect their brands and their business. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across California work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in South Laguna, then you’ve come to the right place.
South Laguna’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in South Laguna, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Company?
Protecting brands is a trademark lawyer's primary role. A company is the best placed to protect its name before or shortly after its launch. Our firm's seen so many companies drop tens of thousands of dollars on merchandise and marketing only to learn that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate user interest. If you need to get the name of your company trademarked, give us a call.
What To Look For In a Trademark Attorney
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The best way to protect a name is to receive federal trademark registration. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of South Laguna called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a year-old restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your brand. It's important to be aware of how your trademark might be infringed on by businesses. In some cases, the infringer will stop when a law firm sends a notice demanding that they stop. If someone is purposefully You may need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademary Attorney Brian Russ is Ready to Serve South Laguna Businesses
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.