Brian Russ Law, Inc. is a California trademark law office fixated on helping companies build and protect their brands and their business. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the Golden State work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Soquel, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Soquel’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their business and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark attorney to assist give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Soquel, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Help Your Business?
A trademark lawyer's job is bedeviling simple - to help creatives protect their brand. A business is the best placed to protect its brand before or shortly after its launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. If you want to protect your company name, call us.
What To Look For In a Trademark Attorney
Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or registering a DBA/FBN statement means their business name is trademarked and safe from dispute. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a taco restaurant on the main drag of Soquel called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. There are many situations where someone might innocently infringe your trademark. When an infringement occurs, sending a cease-and-desist letter to the offender can make them stop. If your brand is being purposefully A federal lawsuit may be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Lawyer Brian Russ is Ready to Serve Soquel Businesses
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.