Brian Russ Law, Inc. is a California trademark law office focused on helping businesses build and protect their brands and their business. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian hears the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Sherman Oaks, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
Sherman Oaks’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their company and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Sherman Oaks, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Business?
A trademark attorney’s job is bedeviling simple - to help companies protect their brand. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive consumer engagement. If you need to get the name of your company trademarked, give us a call.
What To Look For In a Trademark Law Fim
The best way a business entrepreneur can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Registering an LLC or a Doing Business As Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the United States Patent Trademark Office rather than use-based local common law trademark rights. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger restaurant on the main drag of Sherman Oaks called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a brand new pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. It's important to be aware of how your trademark might be infringed on by others. Sometimes, having a lawyer send a demand notice to the infringer will make them stop. If someone is purposefully A federal lawsuit could be needed to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Attorney Brian Russ is Available to Serve Sherman Oaks Creatives
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.