Brian Russ Law, Inc. is a California trademark law office centered on helping corporations build and protect their brands and their business. We appreciate the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the Golden State work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Sherman, then you’ve come to the right place. You can also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Sherman, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Help Your Company?

A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Companies are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. If you want to protect your business name, call us. 

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business entrepreneur. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. The traits you should consider when securing legal support for your trademark is the experience of the lawyer, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hamburger restaurant on the main drag of Sherman called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a new restaurant with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization. 
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your name if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by others. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. If someone is intentionally copying your trademark identity to make a profit, then you will need to take steps to stop them. A federal lawsuit could be necessary to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademary Attorney Brian Russ is Here to Serve Sherman Companies

The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.