Brian Russ Law, Inc. is a California trademark legal firm centered on helping corporations build and protect their brands and their business. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian understands the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Saratoga, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
Saratoga’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark lawyer to help give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Saratoga, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Company?
A trademark lawyer's job is bedeviling simple - to help creatives protect their brand. Businesses are in the best position to protect their name if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target users. If you need to get the name of your brand trademarked, give us a call.
What To Look For In a Trademark Lawyer
Doing nothing to protect your name can cause problems for a business owner. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark attorney can help any size business in any industry across the world secure trademark protection in the United States. The traits you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. You should find an attorney that you are comfortable with discussing company strategy with because that will lead to the best synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from litigation. This is not correct. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a hot dog shop on the main drag of Saratoga called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a year-old restaurant with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your brand if someone infringes your brand. There may be cases where others infringe on your brand without realizing it. Sometimes, having a lawyer send a demand letter to the infringer will make them stop. If someone is purposefully You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademary Attorney Brian Russ is Available to Serve Saratoga Businesses
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.