Brian Russ Law, Inc. is a California trademark law firm centered on helping corporations build and protect their brands and their business. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Santee, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Santee, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Help Your Business?

A trademark attorney’s job is to help their clients protect their brands. A business is the best placed to protect its logo before or shortly after its launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand. 

What To Look For In a Trademark Lawyer

The best way a business owner can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size business in any industry across the world secure trademark protection in the United States. The traits you should consider when securing legal support for your trademark is the experience of the lawyer, their online reviews, and how personable they are. You should find an attorney that you are comfortable with discussing brand strategy with because that will lead to the best synergy for your business. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of Santee called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. Then, you happen to go to Vegas for the weekend, and you find a brand new pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. An even more common – and still difficult – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours. 
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your brand. There may be cases where people infringe on your brand without realizing it. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. willfully ripping off your trademark identity to make money, then you will need to take steps to stop them. You might need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well. 

Trademary Lawyer Brian Russ is Available to Serve Santee Creatives

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.