Trademark Attorney for Santa Nella, California

Brian Russ Law, Inc. is a California trademark law office centered on helping corporations build and protect their brands and their business. We get the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian gets the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Santa Nella, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Santa Nella entrepreneurs protect their brand and business.

Santa Nella’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark attorney is a attorney who specializes in practicing in the field of trademarks. You can hire a trademark attorney to assist give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in Santa Nella, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Support Your Company?

A trademark attorney’s role is to help their clients protect their brands. Companies are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen many companies make the error of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. If you want to protect your company name, call us.

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business entrepreneur. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the better your brand will thrive.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

We commonly see entrepreneurs think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from litigation. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than use-based local common law trademark rights. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of Santa Nella called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a new restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still difficult – situation is what to do if your name brand name was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a plan in place to protect your brand if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. In some cases, the infringer will stop when a law firm sends a letter demanding that they stop. willfully and maliciously exploited, you need to take appropriate measures to protect your trademark. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.

Trademary Lawyer Brian Russ is Available to Serve Santa Nella Creatives

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.

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