Brian Russ Law, Inc. is a California trademark law firm focused on helping businesses build and protect their brands and their business. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the Golden State work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Santa Clara, then you’ve come to the right place.
Santa Clara’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Santa Clara, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Company?
A trademark lawyer's job is to help their clients protect their brands. Companies are in the best position to protect their name and logo if they take a proactive strategy. Our firm's seen many businesses make the oversight of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. If you need to get the name of your business trademarked, give us a call.
What To Look For In a Trademark Law Fim
The best way a business owner can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not correct. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. #s# You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hamburger restaurant on the main drag of Santa Clara called “Tommy Tequila’s Good Eats” and you spend years building your reputation. You neglect, however, to federally register your business’s name. You happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a strategy on what to do if someone infringes your brand. There are many cases where someone might accidentally infringe your trademark. When an infringement occurs, sending a demand notice to the offender can make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. A federal lawsuit could be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Attorney Brian Russ is Available to Serve Santa Clara Creatives
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.