Brian Russ Law, Inc. is a California trademark law office centered on helping corporations build and protect their brands and their business. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across California work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Santa Ana, then you’ve come to the right place.
Santa Ana’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their enterprise and not getting bothered with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Santa Ana, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Business?
A trademark attorney’s job is to help their clients protect their brands. A business is the best placed to protect its name and logo before or shortly after its launch. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target consumers. If you want to protect your company name, call us.
What To Look For In a Trademark Attorney
The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. The qualities you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the more your brand will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The strongest way to protect a brand is to gain federal trademark registration. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a taco restaurant on the main drag of Santa Ana called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new pub on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. It's important to be aware of how your brand might be infringed on by others. Sometimes, having a law firm send a cease-and-desist notice to the infringer will make them stop. In other cases, where the offender is purposefully A federal lawsuit could be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Attorney Brian Russ is Available to Serve Santa Ana Companies
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.