Brian Russ Law, Inc. is a California trademark legal firm fixated on helping corporations build and protect their brands and their business. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian sees the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the Golden State work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in San Ramon, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
San Ramon’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark lawyer to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in San Ramon, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Company?
Protecting brands is a trademark attorney’s primary role. A business is the best placed to protect its name before or shortly after its launch. Our firm's seen so many businesses drop tens of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage users. If you need to get the name of your brand trademarked, give us a call.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. The things you should consider when securing legal counsel for your trademark is the experience of the attorney, their online reviews, and how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Brand protection is needed for most small businesses. Imagine this – you start a hamburger shop on the main drag of San Ramon called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your name if someone infringes your brand. There are many situations where someone might innocently infringe your trademark. Sometimes, having a attorney send a cease-and-desist letter to the infringer will make them stop. willfully stealing your brand identity to make themselves rich, then you will need to take steps to stop them. You might need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademary Lawyer Brian Russ is Excited to Serve San Ramon Entrepreneurs
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.