Brian Russ Law, Inc. is a California trademark law office focused on helping companies build and protect their brands and their business. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the Golden State work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in San Marino, then you’ve come to the right place. You can also visit our trademark-specific website at BrianTheTrademarkLawyer.com.
San Marino’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in San Marino, like Brian Russ Law, Inc.
How Can a Trademark Law Firm Support Your Company?
A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Companies are in the best position to protect their name if they take a proactive strategy. Our firm's seen many companies make the error of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred brand. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target consumers. Give us a call if you want to lock down your business's brand with federal trademark protection.
What To Look For In a Trademark Law Fim
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. The traits you should consider when securing legal support for your trademark is the experience of the lawyer, their online reviews, and how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Securing an LLC or a Doing Business As Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the United States Patent Trademark Office rather than use-based local common law trademark rights. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hamburger restaurant on the main drag of San Marino called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. An even more common – and still frustrating – situation is what to do if your name brand name was federally protected by a third party before you started using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a strategy in place in case someone infringes on your brand. There are many cases where someone might innocently infringe your trademark. Sometimes, having a attorney send a demand letter to the infringer will make them stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. A state lawsuit may be needed to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademary Attorney Brian Russ is Ready to Serve San Marino Companies
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.