Trademark Attorney for San Marcos, California

Brian Russ Law, Inc. is a California trademark legal firm centered on helping companies build and protect their brands and their business. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in San Marcos, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping San Marcos entrepreneurs protect their brand and business.

San Marcos’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in San Marcos, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Empower Your Company?

A trademark attorney’s role is to help their clients protect their brands. Companies are in the best position to protect their brand if they take a proactive strategy. Our firm's seen many businesses make the oversight of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target markets. If you want to protect your company name, call us.

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.

2. BRAND PROTECTION

Brand protection is needed for most small businesses. Imagine this – you start a hot dog shop on the main drag of San Marcos called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old diner on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization.

3. INFRINGEMENT STRATEGY.

Make sure you have a strategy in place to protect your name if someone infringes your brand. There may be cases where people infringe on your brand without realizing it. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. If someone is intentionally copying your trademark identity to make money, then you will need to take steps to stop them. You may need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademary Attorney Brian Russ is Available to Serve San Marcos Entrepreneurs

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.

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