Trademark Attorney for San Joaquin, California

Brian Russ Law, Inc. is a California trademark law firm fixated on helping businesses build and protect their brands and their business. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies across California work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in San Joaquin, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping San Joaquin entrepreneurs protect their brand and business.

San Joaquin’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their company and not getting tied up with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in San Joaquin, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Help Your Company?

A trademark lawyer's role is to help their clients protect their brands. Businesses need to consider brand protection before they launch or shortly thereafter. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive user engagement. If you need to get the name of your company trademarked, give us a call.

What To Look For In a Trademark Lawyer

The best way a business owner can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the more your business will thrive.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.

2. BRAND PROTECTION

Brand protection is necessary for most small businesses. Imagine this – you start a burger restaurant on the main drag of San Joaquin called “Tommy Tequila’s Good Eats” and you spend years building your reputation. You neglect, however, to federally register your business’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old pub on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a playbook in place to protect your brand if someone infringes your brand. There are many cases where someone might accidentally infringe your brand. Sometimes, having a attorney send a cease-and-desist letter to the infringer will make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. A federal lawsuit could be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademary Attorney Brian Russ is Available to Serve San Joaquin Entrepreneurs

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.

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