Brian Russ Law, Inc. is a California trademark law office fixated on helping corporations build and protect their brands and their business. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian sees the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations throughout California work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in San Diego Country Estates, then you’ve come to the right place. You can also learn more at our trademark-specific website at BrianTheTrademarkLawyer.com.
San Diego Country Estates’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting bothered with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in San Diego Country Estates, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Company?
A trademark attorney’s job is bedeviling simple - to help businesses protect their brand. A business is the best placed to protect its logo before or shortly after its launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate customer interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Lawyer
The worst thing a business entrepreneur can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark attorney can help any size business in any industry across the globe secure trademark protection in the United States. When you're looking for legal counsel for your trademark, the most important things are their experience and how personable they are. You should find a lawyer that you are comfortable with discussing company strategy with because that will lead to the best synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a hamburger restaurant on the main drag of San Diego Country Estates called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your brand. There may be cases where people infringe on your brand without realizing it. In some cases, the infringer will stop when a lawyer sends a letter demanding that they stop. If someone is purposefully You might need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademary Attorney Brian Russ is Here to Serve San Diego Country Estates Businesses
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.