Brian Russ Law, Inc. is a California trademark law firm focused on helping companies build and protect their brands and their business. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across California work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in San Diego, then you’ve come to the right place.
San Diego’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark attorney to assist give you peace of mind that your logo is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in San Diego, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Company?
A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. A business is the best placed to protect its logo before or shortly after its launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage consumers. Give us a call if you want to lock down your business's name with federal trademark protection.
What To Look For In a Trademark Lawyer
The worst thing a business entrepreneur can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. You should find an attorney that you are comfortable with discussing brand strategy with because that will lead to the best synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or filing a DBA/FBN statement means their brand name is trademarked and safe from dispute. This is not true. Registering an LLC or a Doing Business As Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than time-based state common law trademark rights. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a burger shop on the main drag of San Diego called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. It's important to be aware of how your trademark might be infringed on by businesses. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. If someone is intentionally stealing your trademark identity to make money, then you will need to take steps to stop them. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademary Attorney Brian Russ is Excited to Serve San Diego Businesses
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.