Trademark Attorney for San Bernardino, California

Brian Russ Law, Inc. is a California trademark law firm focused on helping companies build and protect their brands and their business. We get the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across California work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in San Bernardino, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping San Bernardino entrepreneurs protect their brand and business.

San Bernardino’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their company and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark attorney to assist give you peace of mind that your logo is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in San Bernardino, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Support Your Business?

Protecting brands is a trademark lawyer's primary role. Companies are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen many businesses make the error of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. If you want to protect your company name, call us.

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business owner. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size business in any industry across the globe secure trademark protection in the United States. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your business.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.

2. BRAND PROTECTION

Brand protection is critical for most small businesses. Imagine this – you start a hot dog shop on the main drag of San Bernardino called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a playbook on what to do if someone infringes your brand. There may be cases where businesses infringe on your brand without realizing it. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.

Trademary Attorney Brian Russ is Available to Serve San Bernardino Companies

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.

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