Trademark Law Firm for Salton, California

Brian Russ Law, Inc. is a California trademark law firm focused on helping companies build and protect their brands and their business. We understand the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations across the Golden State work through common trademar issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Salton, then you’ve come to the right place.

Brian Russ Law, Inc. is a law firm dedicated to helping Salton entrepreneurs protect their brand and business.

Salton’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Salton, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Help Your Business?

Protecting brands is a trademark attorney’s primary role. Businesses are in the best position to protect their name and logo if they take a proactive strategy. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target consumers. Give us a call if you want to lock down your company’s name with federal trademark protection.

What To Look For In a Trademark Lawyer

The worst thing a business owner can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the more your business will thrive.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not true. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. Brand protection is stronger with a federal trademark from the United States Patent Trademark Office rather than use-based state common law trademark rights. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a hot dog restaurant on the main drag of Salton called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. Imagine going to Las Vegas and finding a year-old pub with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. An even more common – and still hard – situation is what to do if your name brand slogan was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

It is important to have a strategy in place in case someone infringes on your brand. It's important to be aware of how your brand might be infringed on by people. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. If someone is intentionally ripping off your trademark identity to make a profit, then you will need to take steps to stop them. A state lawsuit may be needed to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademary Attorney Brian Russ is Excited to Serve Salton Businesses

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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