Brian Russ Law, Inc. is a United States trademark law firm focused on helping businesses build and protect their brands. We appreciate the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the United States of America work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Jefferson City, Missouri, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Jefferson City or Missouri?” Yes! We help businesses anywhere with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings.
Jefferson City’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark lawyers can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Jefferson City, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Business?
Protecting brands is a trademark lawyer's primary role. Companies are in the best position to protect their name if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate customer interest. Give us a call if you want to lock down your business's brand with federal trademark protection.
What To Look For In a Trademark Lawyer
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the world secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a hot dog restaurant on the main drag of Jefferson City} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Imagine going to Las Vegas and finding a year-old diner with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your name if someone infringes your brand. It's important to be aware of how your trademark might be infringed on by businesses. Sometimes, having a law firm send a demand letter to the infringer will make them stop. In other cases, where the infringer is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You may need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Attorney Brian Russ is Here to Serve Jefferson City} Businesses
The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.