Brian Russ Law, Inc. is a United States trademark law office fixated on helping companies build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses throughout the United States work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Jacksonville, Arkansas, then you’ve come to the right place.
“Hold up,” you may be wondering, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Jacksonville or Arkansas?” Yes! We help entrepreneurs anywhere with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings.
Jacksonville’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. You can hire a trademark lawyer to advise give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your business, make sure to work with a lawyer who has no problem working in Jacksonville, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Company?
A trademark lawyer's job is bedeviling simple - to help businesses protect their brand. Companies are in the best position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Attorney
Doing nothing to protect your name can cause problems for a business entrepreneur. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The things you should consider when securing legal counsel for your trademark is the experience of the lawyer, their online reviews, and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the better your company will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see creatives think that setting up an LLC or filing a DBA/FBN statement means their brand name is trademarked and safe from dispute. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the USPTO rather than time-based local common law trademark rights. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a hamburger shop on the main drag of Jacksonville} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another organization.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. There are many situations where someone might accidentally infringe your brand. Sometimes, having a lawyer send a cease-and-desist letter to the infringer will make them stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your bottom line. You could need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Attorney Brian Russ is Ready to Serve Jacksonville} Businesses
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.