Brian Russ Law, Inc. is a United States trademark law firm centered on helping companies build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations throughout the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Ithaca, New York, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Ithaca or New York?” Yes! We help businesses worldwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings.
Ithaca’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is a lawyer who specializes in practicing in the field of trademarks. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Ithaca, like Brian Russ Law, Inc.
How Can a Trademark Attorney Empower Your Business?
Protecting brands is a trademark attorney’s primary role. Companies are in the best position to protect their logo if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate customer interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Attorney
The best way a business owner can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. Your lawyer should be someone you can talk to about your brand. The better the synergy, the more your business will thrive.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or filing a DBA/FBN statement means their business name is trademarked and safe from dispute. This is not correct. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The best way to protect a brand is to secure federal trademark registration. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a taco restaurant on the main drag of Ithaca} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a new restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another company.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your brand if someone infringes your brand. There are many cases where someone might accidentally infringe your brand. When an infringement occurs, sending a demand notice to the offender can make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Available to Serve Ithaca} Creatives
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.