Brian Russ Law, Inc. is a United States trademark legal firm focused on helping companies build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the difficulties of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Ionia, Michigan, then you’ve come to the right place.

“Hang on now,” you may be saying, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Ionia or Michigan?” Yes! We help clients nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings. Also check out our trademark-specific web presence at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in Ionia, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Empower Your Company?

A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. A company is the best placed to protect its logo before or shortly after its launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand. 

What To Look For In a Trademark Law Fim

The best way a business entrepreneur can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. The qualities you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. Your attorney should be someone you can talk to about your brand. The better the synergy, the better your business will thrive. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Most small businesses need to protect their brands. Imagine this – you start a burger restaurant on the main drag of Ionia} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. You happen to go to Vegas for the weekend, and you find a new pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours. 
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. There are many situations where someone might accidentally infringe your brand. Sometimes, having a lawyer send a demand notice to the infringer will make them stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. A federal lawsuit could be necessary to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademark Lawyer Brian Russ is Available to Serve Ionia} Creatives

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.