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Trademark Attorney for Indio, California

Brian Russ Law, Inc. is a United States trademark law office focused on helping corporations build and protect their brands. We understand the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Indio, California, then you’ve come to the right place.

“Wait a second,” you may be wondering, “I thought Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Indio or California?” Yes! We help clients anywhere with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Indio, California entrepreneurs protect their brands.

Indio’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is a attorney who specializes in practicing in the field of trademarks. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Indio, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Support Your Company?

A trademark attorney’s job is to help their clients protect their brands. A company is the best placed to protect its name and logo before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business entrepreneur. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. You should find an attorney that you are comfortable with discussing company strategy with because that will lead to the best synergy for your business.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Business owners often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The best way to protect a name is to receive federal trademark registration. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. As a business owner, you need to hire an attorney to find out if your company name infringes on someone else's trademark.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a sandwich shop on the main drag of Indio} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a brand new restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. An even more common – and still tricky – situation is what to do if your name brand logo was federally protected by a third party before you started using yours.

3. INFRINGEMENT STRATEGY.

If you have a brand, then you need a strategy on what to do if someone infringes your brand. There may be cases where people infringe on your brand without realizing it. When an infringement occurs, sending a demand notice to the offender can make them stop. If someone is intentionally copying your brand identity to make themselves rich, then you will need to take steps to stop them. A state lawsuit might be necessary to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademark Lawyer Brian Russ is Available to Serve Indio} Entrepreneurs

The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.

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