Brian Russ Law, Inc. is a United States trademark law office focused on helping businesses build and protect their brands. We appreciate the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the USA work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Huntley, Illinois, then you’ve come to the right place.
“Hang on now,” you may be thinking, “I heard Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Huntley or Illinois?” Yes! We help clients worldwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings.
Huntley’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a attorney who specializes in practicing in the field of trademarks. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in Huntley, like Brian Russ Law, Inc.
How Can a Trademark Attorney Support Your Business?
A trademark attorney’s job is to help their clients protect their brands. A company is the best placed to protect its logo before or shortly after its launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage users. Give us a call if you want to lock down your company’s name with federal trademark protection.
What To Look For In a Trademark Lawyer
The worst thing a business entrepreneur can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. You should find an attorney that you are comfortable with discussing brand strategy with because that will lead to the best synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Brand protection is vital for most small businesses. Imagine this – you start a burger restaurant on the main drag of Huntley} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. You neglect, however, to federally register your business’s name. You happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another hard scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a playbook on what to do if someone infringes your brand. It's important to be aware of how your brand might be infringed on by others. When an infringement occurs, sending a cease-and-desist letter to the offender can make them stop. In other cases, where the offender is purposefully A federal lawsuit could be necessary to obtain a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Ready to Serve Huntley} Creatives
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.