Brian Russ Law, Inc. is a United States trademark law firm focused on helping corporations build and protect their brands. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian understands the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations throughout the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Huntington, Virginia, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Huntington or Virginia?” Yes! We help customers worldwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings.
Huntington’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting tied up with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Huntington, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Business?
A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage consumers. If you want to protect your business name, call us.
What To Look For In a Trademark Law Fim
The best way a business entrepreneur can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The traits you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the strongest synergy for your business.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a hamburger restaurant on the main drag of Huntington} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new pub on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a strategy on what to do if someone infringes your brand. There are many cases where someone might innocently infringe your trademark. Sometimes, having a lawyer send a cease-and-desist letter to the infringer will make them stop. willfully and maliciously infringing your brand, you need to be prepared to take steps to fight them. A federal lawsuit may be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.
Trademark Lawyer Brian Russ is Available to Serve Huntington} Businesses
The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.