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Trademark Lawyer for Hollister, California

Brian Russ Law, Inc. is a United States trademark law firm fixated on helping businesses build and protect their brands. We understand the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian understands the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Hollister, California, then you’ve come to the right place.

“Hold up,” you may be wondering, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Hollister or California?” Yes! We help customers nationwide with trademark registration support services. The United States Patent Trademark Office allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Hollister, California entrepreneurs protect their brands.

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What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark attorneys can generally do most work on a flat-fee basis and operate independently of the larger firms that bill too much for too little. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Hollister, like Brian Russ Law, Inc.

How Can a Trademark Attorney Help Your Company?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses need to weigh brand protection before they launch or shortly thereafter. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is important for startups, especially those that depend on their branding to engage markets. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.

What To Look For In a Trademark Law Fim

The best way a business entrepreneur can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The traits you should consider when securing legal counsel for your trademark is the experience of the counselor, their online reviews, and how personable they are. It’s important to find a lawyer with who you can comfortably discuss brand strategy because that will lead to the best synergy for your company.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not correct. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. So you can get the Secretary of State and county approval to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.

2. BRAND PROTECTION

Brand protection is vital for most small businesses. Imagine this – you start a hot dog shop on the main drag of Hollister} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another frustrating scenario is what to do if you start a business using a name that was already trademarked by another organization.

3. INFRINGEMENT STRATEGY.

Make sure you have a plan in place to protect your brand if someone infringes your brand. It's important to be aware of how your brand might be infringed on by others. Sometimes, having a lawyer send a demand letter to the infringer will make them stop. willfully copying your brand identity to make a profit, then you will need to take steps to stop them. You might need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademark Attorney Brian Russ is Available to Serve Hollister} Companies

The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.

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