Brian Russ Law, Inc. is a United States trademark law firm centered on helping corporations build and protect their brands. We understand the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian gets the struggles of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across the USA work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Hollins, Virginia, then you’ve come to the right place.

“Hold up,” you may be saying, “I heard Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Hollins or Virginia?” Yes! We help entrepreneurs anywhere with trademark registration support services. The USPTO allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark attorney is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Hollins, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Support Your Company?

Protecting brands is a trademark attorney’s primary role. Companies are in the best position to protect their brand if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand. 

What To Look For In a Trademark Lawyer

Doing nothing to protect your name can cause problems for a business entrepreneur. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. The qualities you should consider when securing legal counsel for your trademark is the experience of the attorney, their online reviews, and how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
A lot of creatives think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from litigation. This is not true. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of Hollins} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. Imagine going to Las Vegas and finding a new restaurant with the same name as your business in neon lights. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another person. 
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your brand if someone infringes your brand. There are many situations where someone might innocently infringe your trademark. Sometimes, having a lawyer send a cease-and-desist letter to the infringer will make them stop. If someone is intentionally stealing your trademark identity to make themselves rich, then you will need to take steps to stop them. You could need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees. 

Trademark Lawyer Brian Russ is Ready to Serve Hollins} Entrepreneurs

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.