Brian Russ Law, Inc. is a United States trademark law office centered on helping businesses build and protect their brands. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian recognizes the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the United States of America work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Hinsdale, Illinois, then you’ve come to the right place.
“Wait a second,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Hinsdale or Illinois?” Yes! We help businesses anywhere with trademark registration support services. The USPTO allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings.
Hinsdale’s Trademark Attorney
What Is A Trademark Attorney?
Small businesses should spend their time running their corporation and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Hinsdale, like Brian Russ Law, Inc.
How Can a Trademark Attorney Help Your Business?
A trademark lawyer's role is to help their clients protect their brands. A company is the best placed to protect its brand before or shortly after its launch. Our firm's seen many companies make the error of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.
What To Look For In a Trademark Attorney
The worst thing a business owner can do to protect their name is to do nothing. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 8x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size company in any industry across the globe secure trademark protection in the United States. The qualities you should consider when securing legal counsel for your trademark is the experience of the counselor, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
We commonly see entrepreneurs think that setting up an LLC or filing a DBA/FBN statement means their company name is trademarked and safe from challenge. This is not correct. Securing an LLC or a Doing Business As Statement does not equal trademark protection. The problem is that the Secretary of State and your county recorder don’t cross-reference business names with the trademark list. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog shop on the main drag of Hinsdale} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a brand new restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your name if someone infringes your brand. There may be cases where others infringe on your brand without realizing it. Sometimes, having a attorney send a demand notice to the infringer will make them stop. If your trademark is being intentionally and maliciously exploited, you need to take appropriate measures to protect your brand. You might need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.
Trademark Attorney Brian Russ is Here to Serve Hinsdale} Companies
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an attorney on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.