Brian Russ Law, Inc. is a United States trademark law firm centered on helping businesses build and protect their brands. We appreciate the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with businesses across the United States of America work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Hillsborough, California, then you’ve come to the right place.
“Hold up,” you may be saying, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Hillsborough or California?” Yes! We help customers worldwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings.
Hillsborough’s Trademark Attorney
What Is A Trademark Attorney?
A trademark attorney is a attorney who specializes in practicing in the field of trademarks. You can hire a trademark lawyer to help give you peace of mind that your logo is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your company, make sure to work with a lawyer who has no problem working in Hillsborough, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Empower Your Business?
A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen many companies make the oversight of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage customers. If you want to protect your business name, call us.
What To Look For In a Trademark Law Fim
The best way a business entrepreneur can protect their name is to take action. Equally problematic to doing nothing when working on trademarks is to do-it-yourself without an attorney's support. A good United States trademark lawyer can help any size company in any industry across the globe secure trademark protection in the United States. When choosing a trademark counselor, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not correct. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the USPTO. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of Hillsborough} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a brand new pub on The Strip. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another hard scenario is what to do if you start a business using a name that was already trademarked by another person.
3. INFRINGEMENT STRATEGY.
Make sure you have a plan in place to protect your brand if someone infringes your brand. There are many cases where someone might accidentally infringe your trademark. In some cases, the infringer will stop when a law firm sends a notice demanding that they stop. If someone is intentionally ripping off your brand identity to make themselves rich, then you will need to take steps to stop them. You may need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Lawyer Brian Russ is Here to Serve Hillsborough} Companies
The answer is straightforward – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.