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Trademark Lawyer for Hercules, California

Brian Russ Law, Inc. is a United States trademark law office centered on helping corporations build and protect their brands. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses throughout the USA work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Hercules, California, then you’ve come to the right place.

“Hold up,” you may be saying, “I heard Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Hercules or California?” Yes! We help entrepreneurs worldwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the United States to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Hercules, California entrepreneurs protect their brands.

Hercules’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their business and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark lawyer to assist give you peace of mind that your logo is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the logo of your corporation, make sure to work with a lawyer who has no problem working in Hercules, like Brian Russ Law, Inc.

How Can a Trademark Lawyer Help Your Company?

A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. Businesses need to weigh brand protection before they launch or shortly thereafter. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage consumers. If you need to get the name of your business trademarked, give us a call.

What To Look For In a Trademark Attorney

The worst thing a business owner can do to protect their name is to do nothing. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The things you should consider when securing legal support for your trademark is the experience of the attorney, their online reviews, and how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Creatives often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.

2. BRAND PROTECTION

Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of Hercules} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you never get around to registering a federal trademark for “Tommy Tequila’s Good Eats”. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a new restaurant on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.

3. INFRINGEMENT STRATEGY.

It is important to have a strategy in place in case someone infringes on your brand. There are many situations where someone might accidentally infringe your trademark. When an infringement occurs, sending a demand letter to the offender can make them stop. If your brand is being intentionally and maliciously exploited, you need to take appropriate measures to protect your business. A state lawsuit could be needed to get a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademark Lawyer Brian Russ is Ready to Serve Hercules} Entrepreneurs

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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