Brian Russ Law, Inc. is a United States trademark legal firm centered on helping corporations build and protect their brands. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the worries of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with corporations across the United States work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in He Flys, Utah, then you’ve come to the right place.

“Wait a second,” you may be thinking, “I thought Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in He Flys or Utah?” Yes! We help businesses nationwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in He Flys, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Support Your Business?

A trademark attorney’s job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses need to assess brand protection before they launch or shortly thereafter. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive market engagement. Give us a call if you want to lock down your company’s name with federal trademark protection. 

What To Look For In a Trademark Attorney

The worst thing a business entrepreneur can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. You should find a lawyer that you are comfortable with discussing business strategy with because that will lead to the best synergy for your brand. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from litigation. This is not accurate. Securing an LLC or a Doing Business As Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. The government allows you to choose your business name, but they don’t check to see if your name is trademarked. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name. 
2. BRAND PROTECTION
Brand protection is critical for most small businesses. Imagine this – you start a hamburger shop on the main drag of He Flys} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. You neglect, however, to federally register your business’s name. Imagine going to Las Vegas and finding a brand new diner with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours. 
3. INFRINGEMENT STRATEGY.
Make sure you have a strategy in place to protect your brand if someone infringes your brand. There are many cases where someone might accidentally infringe your brand. When an infringement occurs, sending a demand notice to the offender can make them stop. If someone is intentionally stealing your trademark identity to make themselves rich, then you will need to take steps to stop them. A state lawsuit could be necessary to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits. 

Trademark Attorney Brian Russ is Excited to Serve He Flys} Companies

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.