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Trademark Law Firm for Hartland, Michigan

Brian Russ Law, Inc. is a United States trademark law office focused on helping companies build and protect their brands. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across the USA work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Hartland, Michigan, then you’ve come to the right place.

“Hang on now,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Hartland or Michigan?” Yes! We help clients anywhere with trademark registration support services. The USPTO allows lawyers licensed anywhere in the USA to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Hartland, Michigan entrepreneurs protect their brands.

Hartland’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with creatives. You can hire a trademark attorney to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Hartland, like Brian Russ Law, Inc.

How Can a Trademark Attorney Empower Your Business?

A trademark lawyer's role is to help their clients protect their brands. Businesses are in the strongest position to protect their brand if they think about brand protection pre-launch or shortly after their launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage markets. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.

What To Look For In a Trademark Law Fim

The worst thing a business entrepreneur can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. The things you should consider when securing legal support for your trademark is the experience of the counselor, their online reviews, and how personable they are. As an entrepreneur, it's important to find an attorney who you can talk to comfortably about your campaign. This will be the best route for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not accurate. Setting up an LLC or a Fictitious Business Name Statement does not equal trademark protection. The main issue here is that the Secretary of State and your county recorder don’t cross-reference trademarks with business names. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It’s incumbent on the business owner to retain counsel to assess the trademark risk of using your business name.

2. BRAND PROTECTION

Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hamburger shop on the main drag of Hartland} called “Tommy Tequila’s Good Eats” and you spend decades establishing your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Imagine going to Las Vegas and finding a new restaurant with the same name as your business in neon lights. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a strategy in place to protect your brand if someone infringes your brand. There may be cases where businesses infringe on your trademark without realizing it. When an infringement occurs, sending a cease-and-desist notice to the offender can make them stop. In other cases, where the offender is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. A federal lawsuit might be needed to receive a temporary and permanent injunction to stop the infringer. You can also try to recover damages including lost profits.

Trademark Attorney Brian Russ is Here to Serve Hartland} Creatives

The answer is simple – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

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