Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping corporations build and protect their brands. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian understands the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies throughout the United States work through common trademark issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Happy Valley, Oregon, then you’ve come to the right place.
“Hang on now,” you may be saying, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Happy Valley or Oregon?” Yes! We help customers worldwide with trademark registration support services. The USPTO allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings.
Happy Valley’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with entrepreneurs. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Happy Valley, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Support Your Business?
Protecting brands is a trademark attorney’s primary role. A company is the best placed to protect its name before or shortly after its launch. The amount of money businesses spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate consumer interest. If you want to protect your business name, call us.
What To Look For In a Trademark Lawyer
The best way a business entrepreneur can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 5x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size company in any industry across the world secure trademark protection in the United States. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. You should find an attorney that you are comfortable with discussing company strategy with because that will lead to the best synergy for your brand.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Registering an LLC or a Fictitious Business Name Statement does not equal trademark protection. The key problem is that the Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get governmental approvals to use your name for your business, but those governmental agencies don’t check the federal trademark database. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name.
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a hot dog restaurant on the main drag of Happy Valley} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. You neglect, however, to federally register your business’s name. You happen to go to Vegas for the weekend, and you find a year-old pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas restaurant is across state lines. Another difficult scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another organization prior to you using yours.
3. INFRINGEMENT STRATEGY.
It is important to have a plan in place in case someone infringes on your name. There are many cases where someone might innocently infringe your trademark. When an infringement occurs, sending a cease-and-desist letter to the offender can make them stop. In other cases, where the infringer is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You might need to file a federal suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees.
Trademark Attorney Brian Russ is Ready to Serve Happy Valley} Entrepreneurs
The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your logo can help you avoid costly mistakes and give you invaluable peace of mind.