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Trademark Law Firm for Hackensack, New Jersey

Brian Russ Law, Inc. is a United States trademark law office focused on helping companies build and protect their brands. We understand the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian recognizes the worries of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with companies across the United States of America work through common trademarking issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Hackensack, New Jersey, then you’ve come to the right place.

“Wait a second,” you may be thinking, “I heard Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Hackensack or New Jersey?” Yes! We help entrepreneurs nationwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Hackensack, New Jersey entrepreneurs protect their brands.

Hackensack’s Trademark Attorney

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What Is A Trademark Attorney?

Small businesses should spend their time running their company and not getting tied up with the intricacies of trademark law, which should be left to a trademark lawyer. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Hackensack, like Brian Russ Law, Inc.

How Can a Trademark Attorney Empower Your Company?

A trademark lawyer's role is to help their clients protect their brands. Businesses are in the best position to protect their logo if they take a proactive strategy. Our firm's seen many businesses make the mistake of spending tens of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property is a critical issue for startups, especially when the brand and recognition are primary drivers of revenue from target customers. If you need to get the name of your company trademarked, give us a call.

What To Look For In a Trademark Attorney

The worst thing a business entrepreneur can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. We find the best trademark lawyers are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When choosing a trademark lawyer, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of entrepreneurs think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not accurate. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. Although there are some common law trademark rights, the strongest trademark protection is securing a federal trademark from the United States Patent Trademark Office. If you want to use your name for your business, you can get governmental approval but those agencies don't verify with the federal trademark database. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of Hackensack} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Life can be a gamble sometimes. You end up in Vegas and find out that your restaurant has the same name as a year-old pub on The Strip. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas pub from using your name. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another person.

3. INFRINGEMENT STRATEGY.

Make sure you have a strategy in place to protect your brand if someone infringes your brand. There may be cases where businesses infringe on your trademark without realizing it. Sometimes, having a lawyer send a cease-and-desist notice to the infringer will make them stop. If someone is intentionally copying your trademark identity to make a profit, then you will need to take steps to stop them. You could need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademark Attorney Brian Russ is Excited to Serve Hackensack} Businesses

The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.

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