Brian Russ Law, Inc. is a United States trademark legal firm fixated on helping businesses build and protect their brands. We appreciate the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, lawyer Brian recognizes the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across the United States of America work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Gurnee, Illinois, then you’ve come to the right place.
“Hang on now,” you may be saying, “I saw Brian Russ Law, Inc. a California law practice? Can they help clients outside of California, like in Gurnee or Illinois?” Yes! We help entrepreneurs anywhere with trademark registration support services. The USPTO allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings.
Gurnee’s Trademark Attorney
What Is A Trademark Attorney?
A trademark lawyer is a lawyer who specializes in practicing in the field of trademarks. Trademark attorneys typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the brand of your corporation, make sure to work with a lawyer who has no problem working in Gurnee, like Brian Russ Law, Inc.
How Can a Trademark Lawyer Help Your Company?
A trademark attorney’s job is bedeviling simple - to help companies protect their brand. A business is the best placed to protect its name before or shortly after its launch. Our firm's seen many start-ups make the error of spending hundreds of thousands of dollars on merchandise and putting in hours of marketing time only to find out they can't use their preferred logo or name. Intellectual property protection is important for startups, especially those that depend on their branding to engage markets. If you want to protect your company name, call us.
What To Look For In a Trademark Attorney
The best way a business owner can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. We find the best trademark lawyers are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal representation for your trademark, the most important things are their experience and how personable they are. It’s important to find an attorney with who you can comfortably discuss brand strategy because that will lead to the best synergy for your company.
The Top Three Areas Small Businesses Need Trademark Support
1. BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not correct. Registering an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State doesn't check for trademarks to make sure businesses are not violating them. So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.
2. BRAND PROTECTION
Brand protection is needed for most small businesses. Imagine this – you start a hot dog shop on the main drag of Gurnee} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a new pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another frustrating scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another person prior to you using yours.
3. INFRINGEMENT STRATEGY.
Make sure you have a playbook in place to protect your name if someone infringes your brand. It's important to be aware of how your brand might be infringed on by businesses. In some cases, the infringer will stop when a attorney sends a letter demanding that they stop. In other cases, where the infringer is purposefully You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well.
Trademark Attorney Brian Russ is Here to Serve Gurnee} Creatives
The answer is easy – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your brand can help you avoid costly mistakes and give you invaluable peace of mind.