Brian Russ Law, Inc. is a United States trademark legal firm centered on helping businesses build and protect their brands. We get the need to differentiate your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian understands the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the United States of America work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal advice in Guilderland, New York, then you’ve come to the right place.

“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Guilderland or New York?” Yes! We help businesses anywhere with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the US to represent clients in USPTO proceedings. Also visit our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

A trademark lawyer is someone with experience in trademark registration, protection, and litigation support who regularly works with small businesses. You can hire a trademark lawyer to help give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your enterprise, make sure to work with a lawyer who has no problem working in Guilderland, like Brian Russ Law, Inc. 

How Can a Trademark Attorney Support Your Business?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. Businesses are in the best position to protect their name if they take a proactive strategy. Our firm's seen so many businesses drop hundreds of thousands of dollars on merchandise and marketing only to find that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage markets. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand. 

What To Look For In a Trademark Attorney

The worst thing a business owner can do to protect their name is to do nothing. Doing trademark work without an attorney's support is just as problematic as doing nothing. A good United States trademark lawyer can help any size business in any industry across the world secure trademark protection in the United States. The traits you should consider when securing legal support for your trademark is the experience of the lawyer, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find a lawyer who you feel comfortable talking with. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
We commonly see business owners think that setting up an LLC or registering a DBA/FBN statement means their brand name is trademarked and safe from dispute. This is not true. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. #s# So you can get their clearance to use your business name, but you’re still exposed to potential trademark infringement liability because your name might infringe on someone’s trademark. It's important for a business owner to retain legal counsel to help them assess the risks and benefits of their business name. 
2. BRAND PROTECTION
Brand protection is necessary for most small businesses. Imagine this – you start a burger restaurant on the main drag of Guilderland} called “Tommy Tequila’s Good Eats” and you spend years establishing your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a year-old restaurant with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas pub is across state lines. Another difficult scenario is what to do if you start a business using a name that was already trademarked by another organization. 
3. INFRINGEMENT STRATEGY.
It is important to have a playbook in place in case someone infringes on your name. There are many cases where someone might innocently infringe your brand. In some cases, the infringer will stop when a attorney sends a notice demanding that they stop. If your brand is being purposefully You could need to file a lawsuit for a temporary injunction and/or permanent injunction to stop the infringer. You can try to recover lost profits as well. 

Trademark Lawyer Brian Russ is Excited to Serve Guilderland} Creatives

The answer is simple – contactconnect with} Brian Russ Law, Inc. today. We’re fielding calls from potential new clients every day. Having an attorney on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.