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Trademark Attorney for Greenville, Massachusetts

Brian Russ Law, Inc. is a United States trademark law office fixated on helping companies build and protect their brands. We understand the need to distinguish your brand from your competitors. A small business owner and serial entrepreneur, attorney Brian gets the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with corporations throughout the United States of America work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal support in Greenville, Massachusetts, then you’ve come to the right place.

“Hang on now,” you may be thinking, “I saw Brian Russ Law, Inc. a California law firm? Can they help clients outside of California, like in Greenville or Massachusetts?” Yes! We help clients nationwide with trademark registration support services. The United States Patent Trademark Office allows lawyers licensed anywhere in the United States to represent clients in USPTO proceedings.

Brian Russ Law, Inc. is a law firm dedicated to helping Greenville, Massachusetts entrepreneurs protect their brands.

Greenville’s Trademark Attorney

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What Is A Trademark Attorney?

A trademark lawyer is a lawyer who specializes in practicing in the field of trademarks. Trademark lawyers typically have experience in the entire trademark lifecycle from the critical clearance search all the way through litigation support. When choosing a lawyer to protect you’re the logo of your enterprise, make sure to work with a lawyer who has no problem working in Greenville, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Support Your Company?

A trademark attorney’s job is bedeviling simple - to help creatives protect their brand. A company is the best placed to protect its name and logo before or shortly after its launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is a key element for startups - especially those that heavily rely on brand recognition to drive customer engagement. If you need to get the name of your business trademarked, give us a call.

What To Look For In a Trademark Attorney

Doing nothing to protect your name can cause problems for a business owner. Equally problematic to doing nothing when working on trademarks is to DIY it without an attorney's support. We find the best trademark attorneys are like us - experienced in helping businesses of all sizes from across the globe in a variety of industries. The qualities you should consider when securing legal counsel for your trademark is the experience of the counselor, their online reviews, and how personable they are. To have the best synergy for your brand, it’s important to find an attorney who you feel comfortable talking with.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

Entrepreneurs often think LLCs and DBA/FBN statements keep their names from being violated and that they are not violating others. This is not correct. Securing an LLC or a Fictitious Business Name Statement does not equal trademark protection. Name protection is stronger with a federal trademark from the United States Patent Trademark Office rather than time-based local common law trademark rights. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It is important for a business owner to retain legal counsel to assess the risks and benefits of using their company's name.

2. BRAND PROTECTION

Brand protection is critical for most small businesses. Imagine this – you start a sandwich shop on the main drag of Greenville} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a new pub with the same exact name as your business. Sadly, your options for enforcement and protection would be limited since you have no federal protection for your brand’s name and the Vegas diner is across state lines. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another company.

3. INFRINGEMENT STRATEGY.

It is important to have a plan in place in case someone infringes on your name. It's important to be aware of how your trademark might be infringed on by people. Sometimes, having a attorney send a cease-and-desist notice to the infringer will make them stop. In other cases, where the offender is purposefully You might need to file a state suit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademark Lawyer Brian Russ is Available to Serve Greenville} Creatives

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.

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