Brian Russ Law, Inc. is a United States trademark law firm centered on helping businesses build and protect their brands. We get the need to differentiate your brand from your competition. A small business owner and serial entrepreneur, attorney Brian understands the difficulties of small business owners and how securing brand protection is critical when setting your business apart from the competition. Brian works with businesses across the United States of America work through common branding issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Greenville, Massachusetts, then you’ve come to the right place.

“Wait a second,” you may be thinking, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Greenville or Massachusetts?” Yes! We help businesses worldwide with trademark registration support services. The USPTO allows attorneys licensed anywhere in the USA to represent clients in USPTO proceedings. Also check out our trademark-specific site at BrianTheTrademarkLawyer.com.

What Is A Trademark Attorney?

Small businesses should spend their time running their enterprise and not getting distracted with the intricacies of trademark law, which should be left to a trademark attorney. You can hire a trademark attorney to advise give you peace of mind that your slogan is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your business, make sure to work with a lawyer who has no problem working in Greenville, like Brian Russ Law, Inc. 

How Can a Trademark Law Firm Help Your Business?

A trademark lawyer's job is to help businesses protect their brands and make sure other people don't infringe on them. A company is the best placed to protect its logo before or shortly after its launch. Our firm's seen so many companies drop hundreds of thousands of dollars on merchandise and marketing only to discover that they can't use their preferred name. Intellectual property protection is important for startups, especially those that depend on their branding to engage markets. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand. 

What To Look For In a Trademark Law Fim

Doing nothing to protect your name can cause problems for a business entrepreneur. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. We find the best trademark attorneys are like our firm - experienced in helping businesses of all sizes from across the globe in a variety of industries. When you're looking for legal support for your trademark, the most important things are their experience and how personable they are. You should find an attorney that you are comfortable with discussing brand strategy with because that will lead to the best synergy for your brand. 

The Top Three Areas Small Businesses Need Trademark Support

1.	BUSINESS NAME REGISTRATION
A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from challenge. This is not accurate. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The best way to protect a brand is to gain federal trademark registration. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name. 
2. BRAND PROTECTION
Small businesses have a lot to worry about, but brand protection should not be one of them. Imagine this – you start a sandwich shop on the main drag of Greenville} called “Tommy Tequila’s Good Eats” and you spend decades building your reputation. Your customers know your business and know your brand, but you don’t federally register your brand’s name. Then, you happen to go to Vegas for the weekend, and you find a brand new diner with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas restaurant from using your name. Another tricky scenario is what to do if you start a business using a name that was already trademarked by another organization. 
3. INFRINGEMENT STRATEGY.
If you have a brand, then you need a plan on what to do if someone infringes your brand. There are many situations where someone might innocently infringe your trademark. In some cases, the infringer will stop when a law firm sends a letter demanding that they stop. willfully and maliciously exploited, you need to take appropriate measures to protect your trademark. You might need to file a state lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including attorney’s fees. 

Trademark Attorney Brian Russ is Here to Serve Greenville} Creatives

The answer is straightforward – callconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your name can help you avoid costly mistakes and give you invaluable peace of mind.