Trademark Attorney for Greenlawn, New York

Brian Russ Law, Inc. is a United States trademark law office fixated on helping businesses build and protect their brands. We understand the need to distinguish your brand from your competition. A small business owner and serial entrepreneur, lawyer Brian recognizes the struggles of small business owners and how securing brand protection is vital when setting your business apart from the competition. Brian works with companies throughout the United States work through common brand issues like clearance searches, infringement assessment, trademark registration, USPTO office action responses, infringement litigation, use defense, and more. If you’re looking for top-notch trademark legal guidance in Greenlawn, New York, then you’ve come to the right place.

“Hold up,” you may be thinking, “I saw Brian Russ Law, Inc. a California law office? Can they help clients outside of California, like in Greenlawn or New York?” Yes! We help entrepreneurs anywhere with trademark registration support services. The USPTO allows attorneys licensed anywhere in the US to represent clients in USPTO proceedings. Also check out our trademark-specific website at BrianTheTrademarkLawyer.com.

Brian Russ Law, Inc. is a law firm dedicated to helping Greenlawn, New York entrepreneurs protect their brands.

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What Is A Trademark Attorney?

A trademark attorney is a lawyer who specializes in practicing in the field of trademarks. You can hire a trademark attorney to advise give you peace of mind that your brand is protectable and available for your exclusive use. When choosing a lawyer to protect you’re the brand of your company, make sure to work with a lawyer who has no problem working in Greenlawn, like Brian Russ Law, Inc.

How Can a Trademark Law Firm Help Your Company?

A trademark attorney’s role is to help their clients protect their brands. Businesses are in the best position to protect their name and logo if they take a proactive strategy. The amount of money companies spend on start-up products and marketing is enormous, and sometimes, they find out that their preferred name can't be used because another competitor has locked up the name. Intellectual property protection is one of the most important things for startups. That's especially true for companies that rely on their brand recognition to generate market interest. You can save time and legal costs by calling us to conduct a clearance search prior to launching your brand.

What To Look For In a Trademark Lawyer

The best way a business entrepreneur can protect their name is to take action. Even though it's easy to do some trademark forms on your own, you are at risk of doing something wrong and cleaning up the mess will take 10x the time, money, and effort of doing it right in the first place. A good United States trademark attorney can help any size business in any industry across the world secure trademark protection in the United States. When choosing a trademark attorney, consider their experience and online reviews as well as how personable they are. As an entrepreneur, it's important to find a lawyer who you can talk to comfortably about your campaign. This will be the best route for your brand.

The Top Three Areas Small Businesses Need Trademark Support

1. BUSINESS NAME REGISTRATION

A lot of business owners think that setting up an LLC or a DBA/FBN statement means their name is trademarked to protect from dispute. This is not true. Setting up an LLC or a Doing Business As Statement does not equal trademark protection. The Secretary of State and your county recorder don’t cross-reference your business name with the trademark database. You can get government approval to use your name for a business, but those agencies will not detect trademark infringement. It's important for any business owner to retain a lawyer to assess the trademark risk of using their business name.

2. BRAND PROTECTION

Most small businesses need to protect their brands. Imagine this – you start a burger shop on the main drag of Greenlawn} called “Tommy Tequila’s Good Eats” and you spend years building your reputation. But you don’t take steps to federally register your trademark for “Tommy Tequila’s Good Eats”. Then, you happen to go to Vegas for the weekend, and you find a new restaurant with the same exact name as your business. Without federal trademark protection, you are limited when it comes to enforcement and protection, meaning there’s little you could do to stop the Vegas diner from using your name. Another tricky scenario is how to deal with a cease-and-desist notice when your brand name is the same as one that was federally registered by another company prior to you using yours.

3. INFRINGEMENT STRATEGY.

Make sure you have a playbook in place to protect your brand if someone infringes your brand. There are many situations where someone might accidentally infringe your brand. Sometimes, having a attorney send a demand letter to the infringer will make them stop. In other cases, where the infringer is intentionally and maliciously infringing your brand, you need to be prepared to take steps to fight them. You could need to file a federal lawsuit for a temporary and permanent injunction to stop the infringer, plus you can try to recover damages including lost profits.

Trademark Attorney Brian Russ is Here to Serve Greenlawn} Businesses

The answer is easy – contactconnect with} Brian Russ Law, Inc. today. We’re fielding inquiries from potential new clients every day. Having an lawyer on your team to protect your intellectual property can help you avoid costly mistakes and give you invaluable peace of mind.

We help you protect your brand.

...and you know that sometimes a digital facelift is needed...

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BrianTheTrademarkLawyer.com

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